Recently, internet celebrity Chen Xiufeng, known as 'Goose Leg Auntie,' came under regulatory scrutiny after being accused of selling duck legs while passing them off as goose legs. The Market Supervision Bureau of Haidian District, Beijing, issued an official notice stating that an investigation has been launched and that the matter will be handled in accordance with the law. Chen Xiufeng had previously set up a stall near prestigious universities such as Tsinghua and Peking University, selling what she called 'roasted goose legs.' Her stall attracted long queues of students and gained enormous popularity. Amplified by social media, she was portrayed as 'the woman sought after by three top universities,' becoming a top-tier internet celebrity. Her business eventually expanded beyond a simple street stall into a targeted delivery operation serving thousands of customers through private online channels. However, a consumer complaint revealed that what she was actually selling was not goose legs at all, but far cheaper duck legs. Chen initially tried to defend herself by claiming that 'Goose Leg Auntie' was merely a nickname, but a review of her public statements and order-group chat records showed that she had consistently described her product as 'goose legs,' only switching to vague terms like 'spicy legs' in recent weeks. Stripped of the internet celebrity mystique, Chen Xiufeng is simply a street vendor. Regardless of the scale of one's business, honest trading and food safety are non-negotiable boundaries. Passing off cheap duck legs as expensive goose legs is a blatant act of consumer fraud that cannot be excused by claiming that running a small stall is difficult. What makes this case even more serious is that she had long since ceased to be a roaming street vendor, operating instead from a fixed processing facility with large-scale delivery capabilities, giving her actions far wider reach and making her responsibilities correspondingly greater. If the investigation confirms the validity of consumer complaints, Chen will face legal consequences on multiple fronts. In terms of civil liability, under the Law on the Protection of Consumer Rights and Interests and the Food Safety Law, she may be required to pay punitive damages of up to ten times or three times the purchase price, and affected consumers may seek compensation with valid proof of purchase. In terms of administrative liability, her sustained practice of misleading consumers is suspected to violate relevant regulations. Furthermore, if her total sales amount exceeds 50,000 yuan, she could be prosecuted under criminal law for 'producing and selling substandard goods,' which carries a sentence of up to two years in prison or detention. A relevant precedent exists: a Beijing couple who sold duck meat disguised as roasted goose, with a total case amount of nearly 300,000 yuan, were each sentenced in 2019 to two and a half years in prison, suspended for three years. This incident has prompted widespread public reflection: internet fame and viral status are not a 'get-out-of-jail-free card' when it comes to legal accountability. Operating within the law, conducting business honestly, and ensuring food safety are baseline obligations for every business operator. Once these lines are crossed, civil, administrative, and even criminal liability will all be pursued without exception.